When it comes to promoting their books, believe it or not authors will do anything short of standing on their heads. (Yeah, okay, some authors will do that, too. But not me. You've got to draw the line somewhere…)
Bookmarks are a given, as are business cards. This go-round, one of my "buy my book please, pretty please" giftees for booksellers is a mug emblazoned with the title of my next book, Secret Lives of Husbands and Wives, along with my name and the ISBN number. I figure that a mug is always appreciated because you can put it to good use: you know, fill it with you favorite tea and snuggle up with a good book (preferably mine…)
Well, my giveaway mugs came in a few days ago. I thought they looked great!
So did The Hub.
But The Son (obviously the spelling wiz in the family; now The Hub can quit boasting about his NYU sheepskin. GIVE IT A REST ALREADY!!!) picked up on the fact that, somehow, the mug makers forgot to cross the "t" on the word Secret.
You can see for yourself, stage right. Betcha didn't catch it at first, now didja?
Said mug makers are quickly making amends. As for the gross amount of mugs in my basement which bear the gross mistake . . .
Well, let me put it this way: Because the mug makers don't think they're worth shipping back, I'm now the proud owner of 144 mugs that proclaim SECREl LIVES OF HUSBANDS AND WIVES.
Merry Christmas, family and friends!
But despite my gi-normous Twitter and Facebook counts, I'd have to put the house in hock to send them out to ALL my BFFs. Note to all: You can pick yours up at a Josie book event near you. I'll have some at every one of my signings until they're all gone.
My event calendar will be on my sidebar soon. When it is, look it over and meet me wherever I am, so that you'll get a bonus gift with your book!
When life gives you lemons, you make lemonade—
Then you serve it in a mug sporting a misspelled message,
Simon & Schuster/Downtown Press